ROSI'S BRIDAL STUDIO
Rosi's Bridal Studio is a New Jersey based bridal studio that we work with to this day perfecting their digital marketing stack. Since 2021 we have worked with them as their marketing partner for social media content creation, paid ads, email marketing and website design!
With Rosi's Bridal Studio, we worked initially worked with them in a social media management capacity helping them manage and streamline their organic social media efforts. This working relationship evolved from thee to encompass a comprehensive paid media strategy and an email nurturing sequence for clients as well.
What We Did
100+ LEADS AT $8/LEAD
4 EMAILS PER MONTH
Rosi's Bridal Studio hired another website builder to do the job before us and their service left a lot to be desired. We came in and designed and created a stunning yet highly functional website for Rosi's that really conveyed the feel that we wanted for the brides!
This new site allows Rosi's to showcase all of their amazing gowns with simple yet effective call to actions to guide visitors to book an appointment.
Paid Ads Recap
During Rosi's busy season for gowns we ran a series of Facebook native lead gen ads to acquire interested local leads. We were able to narrow out pretty much all of the non-interested people through some of our creative targeting solutions.
As a result, we maximized the ROAS that we could get for Rosi's Bridal Studio. We averaged just over $8 for a qualified local lead. With each lead equaling a potential $2,000+ sale, it is pretty easy to see just how effective this campaign was.
Email Marketing Recap
When selling high ticket items like wedding dresses, it is vital to nurture and grow the relationship with the potential buyer overtime. You never know when a potential buyer may be ready to make the jump and get their gown or when then may see your email and send it to a friend who is recently engaged.
For Rosi's we send out emails every single week to their email list notifying them of new arrivals and trunk shows while also nurturing them with gown showcases and wedding inspiration!
Social Media Management
We worked with Rosi's to develop a social media strategy that leveraged a combination of reels, feed posts and stories to increase organic growth and engagement, but to also help cement the brand identity on social media so potential clients can really see what Rosi's Bridal Studio has to offer.