vision-board-ramsey-nj.jpg

SOULSCENTS

Case Study

SoulScents is a metaphysical retail store in New Jersey that has been in business for well over a decade. We actually came to them early on in our business journey and cold approached them asking if they were interested in running ads in 2021, the rest is history

soulscents.png

We essentially created this business's entire 21st century website design and digital marketing efforts in order to build the foundation for them to be able to actually go into the marketplace nationwide and compete with other more established metaphysical retailers. 

What We Did

PAID ADS
WEB DESIGN
EMAILS
ORGANIC MEDIA
OFFERS
PRODUCT DESIGN

The Results

WEBSITE CREATION
SCALED FROM $0 to $1,000s/MO
PRODUCT DESIGN
100% FOLLOWER GROWTH
1,300+ EMAIL OPT-INS
Untitled design (52).png

Web Design

Website Creation
SHOPIFY

We took the dated website that SoulScents was using and totally recreated it and revitalized it within the Shopify platform. This store housed over 600 products, so it was very important for us to create a site that was easier to add/modify products with. 

We were also able to convey and showcase the brand itself more on the new site in a modern and sleek fashion! 

The new website as evident from our split testing helped increase conversions DRAMATICALLY with traffic that we drove to the site via Facebook ads. 

Untitled design (53).png
Untitled design (54).png

Paid Media

Untitled design (56).png
Untitled design (55).png
Untitled design (57).png
Paid Ads Recap
FACEBOOK ADS

We started from ground zero with SoulScents with their paid media campaigns. We did not have any product data online to go off of so we had to look at what sold best in store and what sold best for competitors and use that as our market research. 

After many product trials and tribulations, we narrowed down to a few key product categories that we saw the best results in and we honed in on those categories: apparel and jewelry. 

We have created countless video and image ads that help fit the theme of SoulScents while also driving results. 

Email Marketing

business-email-marketing-agency.png
Email Marketing Recap
SHOPIFY

We totally overhauled SoulScents email marketing efforts. Previously all the email contacts were all in just one large uncategorized email list. We began the process of segmenting this list into different customer profiles so we could most effectively utilize the email marketing campaigns to reach different customer groups (people who purchased jewelry online from SoulScents, in store customers etc.).

Organic Media

Social Media Management
INSTAGRAM

We wanted to increase the brand equity that SoulScents exhibits across all of its digital touchpoints. To do this, we took over the social media accounts for SoulScents and started our organic management which includes custom post design, hashtag research, captions copywriting and more. 

The end result was a social media presence that more reflected the brand itself!

FACEBOOK
Untitled design (58).png
Untitled design (59).png

Offer/Pricing Optimization

Untitled design (60).png
Pricing/Offer Optimization
PRICING

We helped SoulScents create product pricing promotions and BOGO deals to increase AOVs. Beyond just these promotions we also built out a series of product specific upsell funnels that occur post purchase to further extend the revenue generation opportunities for SoulScents throughout the checkout process.